How to face the post crisis era in China's paint i

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How does China's coating industry face the post crisis era

under the impact of the financial storm, since the fourth quarter of 2008, China's economic operation has shown positive changes to stabilize and improve under the action of a series of national macro-control policies. However, the world economy has not really come out of the shadow, and the real high-speed development period of China's economy has not yet arrived, so the development of China's coating industry cannot be too optimistic. However, in the post crisis era, the proportion of exports to emerging countries will also be greatly increased. How to face and seize opportunities for greater development of the coating industry should be our thinking and concern. In this issue, yuewangkun, Secretary General of China Paint Industry Association, made some suggestions on how to develop the industry at present and in the future for industry exchange

a series of recent articles of economic organizations use "economic data interpretation" to actively, comprehensively and timely reflect the changes in China's current economy. A series of changes show that the recent package plans and policies implemented by China to resist the global financial storm have achieved initial results. China's economy is still growing on the whole, and positive changes have taken place. Enterprises are generally stopping falling and recovering, and some industries have come out of the trough, showing signs of recovery. The growth of the primary industry has accelerated, and the overall economic operation of China's industry has been transformed into a positive aspect. Through the interpretation of economic data, we can see the basis and inevitable trend of optimizing the industrial structure, improving the standard consciousness of most industrial and mining enterprises, improving the development level, realizing industrial upgrading, strategic adjustment of hydraulic components, servo Electromechanical, reducer, etc., and promoting the green recovery of the economy

however, we should fully see that the current signs of economic recovery in China are formed under a variety of factors. The first and most important factor is the introduction of a series of policies and measures to stimulate domestic demand. From the perspective of the contribution of the troika to GDP, the GDP is mainly driven by consumption and investment, which were 70.5% and 32.8% respectively in the first quarter of 2009; The second is the pull of credit on the economy. In the first half of 2009, the total amount of credit reached more than 7 trillion yuan. Although some investment flows to the property market and stock market, it still plays a great role in stimulating investment; Third, from 2008 to the first quarter of 2009 when the verification lever and resignation weight were used, the industrial downsizing carried out by enterprises in order to alleviate the financial pressure, ensure the smooth cash flow, and reduce the capital risk caused by the sharp decline of raw materials was basically completed in early 2009. The reasonable inventory of the whole industrial chain has been started; Fourth, the rigid demand that has been waiting too long needs to be released; Fifth, inflation expectations force enterprises to transfer funds to investment in order to avoid capital risks

from these factors, the current economic recovery is likely to be a temporary phenomenon, and the real new period of rapid economic development has not yet arrived. Many deep-seated contradictions such as industrial surplus, unreasonable industrial structure, unreasonable economic growth mode, poor employment, inflation risk and so on are still prominent. Therefore, the crisis is not over, the economic recovery is likely to appear W-shape, and the recovery of the real economy still has a long way to go. Therefore, we cannot be blindly optimistic and have no sense of crisis

in addition, from the perspective of the development of China's coating industry, the situation is not optimistic. From January to April 2009, the output of coating enterprises above designated size was 2175800 tons, a year-on-year decrease of 12.5%; From January to may, the output of coating enterprises above designated size was 2.9453 million tons, a year-on-year decrease of 9.5% and a month on month increase of 3 percentage points. It can be seen that although there are signs of stabilization and recovery in China's coating industry under the large economic background, it is still in a negative growth compared with the same period last year. Although architectural coatings increased by 6.5% year-on-year from January to April and 4.2% year-on-year from January to may, this indicator is the lowest level in recent decades, and locally, it is synchronized with the signs of local market recovery driven by investment in the country

of course, crises are always accompanied by opportunities. In the post crisis era, China's coating industry is facing rare opportunities. The new economic and policy environment provides a broad space for the development of technology and market for the current coating enterprises. Under the background of large economy and policy, four major changes have taken place in the demand structure of China's paint Market: first, the market structure of domestic demand and export has changed or shown great changes, and domestic demand will become the main market; Second, the market driven by policies and projects is becoming a new growth point, such as transportation, bridges, municipal construction, public investment, etc. especially driven by the green revitalization plan, the rise of emerging industries, such as wind power, logistics, information industry, etc., has brought new demand to expand; Third, the secondary and tertiary markets, especially the vast rural market, will become a new and huge market for coatings; Fourth, the regional demand structure will change, and the development of the central and western regions will accelerate

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